About us

   

Karnam practice conscious and slow living, we emphasis minimum footprints in making our cloth, we craft our products with the very slow process while ensuring sustainability and local strength.Karnam curates' aesthetics around culture, history, and tradition, we work with weavers & artisans of India and create a timeless textile that is rooted in our soul. Which is timeless & season less & trend detached.  

 

We use high-quality hand-woven fabrics from West Bengal, Bhuj, Maheshwar, Rajasthan, and other parts of India. We work closely with our weaver communities and create beautiful naturally dyed, culturally inspired, and innovative hand-woven fabric in texture, motive, patterns, and blending the products with different fiber, keeping in mind zero waste, zero footprints, and upcycling. Karnam celebrates a contemporized version of simplicity, comfort and timeless silhouette therefore our garments are made with careful craftsmanship. We are grateful to nature and culture.   

Behind Karnam

Karnam began its journey in 2017, humbly rooted in a one-bedroom apartment, sparked by the shared vision of husband-and-wife duo, Kripa and Poonam. United by their deep admiration for India’s textile heritage, they set out to create something meaningful—something that honored craftsmanship and culture.

Kripa, a textile design graduate from UPTECH, spent years working across retail, manufacturing, and export sectors—designing for Brands that includes domestic & International labels. Yet, something was missing. The soul of the craft. The story of the hands behind the fabric.

To realign their creative purpose, both Kripa and Poonam enrolled at the National Institute of Fashion Technology (NIFT), seeking to bridge the gap between traditional artisans and contemporary design.

Karnam was born from this desire—to build a clothing brand that partners closely with weavers and artisans across India, preserving their age-old skills while empowering them with sustainable livelihoods. Each Karnam piece is not just clothing—it's a celebration of heritage, intention, and human connection.

handmade in India with love